What’s in a Name – Big Business in Natural and Organic

To the average consumer the words “natural” and “organic” seem very straightforward.


If something is natural it comes from nature and has no artificial or man-made ingredients. If something is organic it also comes from nature but from that special place in nature where only good things derive. Unfortunately much like unicorns and fairies the fantasies weaved around these two words have hidden their true meaning and left smart shoppers scratching their heads when reading labels.

Natural = Meaningless

Let’s get this straight from the beginning… natural is a meaningless marketing term and can easily be placed on any product label. Just recently the FDA had to tell cigarette manufacturers to stop overplaying the “natural” in their marketing! There are no statutes, regulations, or industry standards regulating the use of this term.

What this means is that natural is a meaningless word used to market products. Natural is a great marketing phrase and hence its popularity is derived from this; short, sweet, and descriptive the phrase communicates value and prestige. Product manufacturers need to only avoid violating FTC rules about misleading advertising in using the phrase. For example a soda drink company could reasonably use the term natural on their cans of sugar filled water because the “water” is natural but could potentially run into problems, like the cigarette manufacturers, if they then elude to some sort of health benefit from that natural ingredient.

Organic is Organic is What?

On the flip side the term “Organic” actually means something and does have a legal definition. The story on this phrase follows closely with natural in that it started to become a meaningless marketing term until concerned groups raised their voices. The problem was that certain susceptible individuals, those seeking organic due to health, allergy, or dietary requirements, were literally having their lives placed on the line due to the marketing. What exactly is “organic” and how should foods be labeled?

To be organic, a producer must abide by a stringent set of government standards set by the USDA. The specific requirements vary by product but generally the USDA qualifies produce as organic if no synthetic pesticides, chemical fertilizers or genetically modified organisms (GMO) are used.

Using organic ingredients some manufactured goods are able to carry and display the organic label but the labels differ in their meaning. There are currently four distinct categories of “organic” including:

  • 100% organic products
  • Organic (products containing 95% organic ingredients)
  • Made with organic ingredients (containing at least 70% organic ingredients)
  • Less than 70% organic ingredients (seals cannot be used but organic ingredients can be identified)

As you can see even the phrase “organic” can be a bit misleading.

What Can You Do

This is where Go-Nayked.com comes in. Our team has spent thousands of hours (and continues spending thousands more hours) vetting the various products available on the market. Visit the marketplace to see all the products we have cleared as truly being natural and / or organic. Our team reads the labels AND the ingredients AND vets the manufacturers to provide only the products that are good for you and this planet.

If you have a product you are wondering about feel free to leave a comment with the name and we will review it quickly for you.

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