The Healthy Eating Game (+Our Choice: Clifbar)

Doesn’t it seem that healthy eating becomes more difficult everyday? Things that used to be as simple as choosing a snack with no added sugar has now become a game of interpreting names of ingredients and comparing nutrition labels.

At we work tirelessly to identify the healthy living products that are truly healthy living. As a free resource to you, our writers and editors search out, test, and report back on true healthy living items. We play the games that you don’t have the time to play and give you the products and companies that are making a positive difference in your daily life and the world we all live in.


One of the biggest shell games being played right now is in regard to high fructose corn syrup. The ingredient has been linked with a host of health and environmental issues but is a staple of most processed foods and snacks. With growing awareness of the dangers of the ingredient consumers and government agencies alike have called for it’s removal from food products. In response the processed food industry had several options available:

1. remove high fructose sugars from foods (requires a natural healthier substitute)
2. fight the criticisms with good science supporting the ingredient (there is no supporting science)
3. changing the name of the ingredient (way easier). Of course they have decided to change the name. High fructose is now just “fructose”.

Like you we are tired of the games and at we have identified several products that do not use high fructose, fructose or other fillers in their foods. Today we are going to give you one great snack option that is marketed towards kids but is just as good for adults too. It comes from a US based company that consistently donates and supports a number of great causes along with their commitment to sustainability.


Clifbar Company started out when a husband and wife decided to make honest healthy snacks for their family. The snack bars are the perfect size for a morning or afternoon treat and easily fit in the pocket of your favorite cycling or running clothes. We have sampled every flavor and would be hard pressed to pick a favorite.

(Their original energy bar is now accompanied by a host of other treats. Made with only organic ingredients, it is listed as USDA Organic, the bars come in a number of flavor choices including Chocolate Brownie, Chocolate Chip, Honey Graham, Iced Lemon Cookie, Iced Oatmeal Cookie, and S’mores.)

With a great mix of carbs, proteins, and vitamins the ClifBar is the perfect snack food that skips the corporate “guess the ingredient” game and provides you with an organic taste of what you want. Available online, through our store, or in your favorite big box stores ClifBar is our recommendation for a great snack. To see which Cliff Bar Products make our cut, check out the GO-NAYKED Marketplace


Healthy eating does not have to be difficult and should not require playing constant games. If you are going to buy a snack food why not buy a snack food that is made with healthy ingredients by a company dedicated to helping the planet? We are making it easy for you to find healthy living products from great companies, bookmark and subscribe to our newsletter for more great tips on healthy eating and healthy living.

Does Your Breakfast Cereal Contain BHA and BHT?

Weekday mornings are hectic! Amidst the chaos that ensues, breakfast is the most neglected. Forget breakfasting like a king, we barely manage to grab a bite! In the scant moments that can be spared, enjoying a hearty breakfast is impossible. Thankfully, there are breakfast cereals and an assortment of snacks that keep us going. They are convenient and are fresh in their boxes and bags. But they also contain BHA and BHT – suspected human carcinogens. Would you rather choose convenience over toxicity? That’s a tough one! helps you decide.


What is BHA?

Butylated hydroxyanisole is a preservative that keeps oils in food from oxidizing and becoming rancid. Oxidation alters the color, odor, and flavor of food. It also reduces the nutrient content of food. BHA is found in breakfast cereals, meats, butter, chewing gum, dehydrated potatoes, and other snacks. Disturbingly, they are also found in cosmetics, petroleum products, animal feed, and food packaging!

How safe is BHA?

As BHA is almost indispensible in our processed foods as an additive, it is prudent to be concerned about its effects on our health. It is considered “generally recognized to be safe” or GRAS, by The Food and Drug Administration. It has been approved for use in various foods up to 0.02 percent of the oil or fat content of the food. For dry food like cereals, the FDA has set different limits. Take a look at this link – FDA Limits

Laboratory studies on rats and other animals have shown BHA to be carcinogenic (cancer-causing). The National Toxicology Program surmises that this preservative could be ‘reasonably anticipated’ to be a human carcinogen. In Europe too, BHA is an approved food additive but is categorized as a potential endocrine disruptor. Studies have reported adverse effect on sperm quality, lowering of testosterone and thyroxin levels, and decreased growth in rats.

What is BHT?

Butylated hydoxytoluene is also of the same family as BHA. It is added to food as a preservative, very often with BHA. Though there is no conclusive evidence suggesting it as a carcinogen, studies show that rats that were fed with BHT had developed lung and liver tumors. There were developmental and thyroid changes observed in these animals. The motor skills and coordination of these rats was also affected. On comparison, BHT seems the lesser evil. It bears the GRAS label too!

Know Your Facts

Additives that are ‘presumed’ safe by the government are classified as GRAS and don’t need to go through the pre-market review and subsequent approval. This could be perfectly understandable for harmless, natural additives like thyme or pepper, but to enlist additives with debatable safety like BHT and BHA as GRAS is unsettling to say the least. It is possible for manufacturers to obtain a GRAS status even without informing the FDA at all! It is entirely up to the consumer to check the facts.

  • Check the product label for BHA and avoid it. A wide range of foods contain this additive, including preserved meat, snacks, and chips.
  • Avoid products with BHT, especially if the product also contains BHA.
  • Use the EWG’s Food Scores to find foods that don’t contain either additive.
  • Try to eat fresh food or the food that has been minimally processed. Usually, they are more nutritious!
  • Look out for packaged foods that use vitamin E as preservative or better still, use no preservative at all.
  • Read these articles for more information about BHA, BHT, and other commonly used additives.

Add years to healthy living by subtracting additives from your food! Visit the Marketplace to find breakfast cereals and treats that are good for you and free of toxins.