About Author Marko Visic, M.Pharm.(Master’s in Pharmacy) is a professional pharmacist with years of experience, and is very passionate about truly natural and healthy products.
There are two questions I ask every time I see the cosmetics labeled ‘natural’.
– Does it mean it’s better because it’s natural?
– Are they trying to mug me in a smart and legitimate way?
My concern easily goes to my skin, not how the products were made. However, years of my experience -with both natural and industrially-made cosmetics- has taught me the importance of how the things I put on my face are actually manufactured.
Let us illustrate this by comparing it to food… because everybody loves food.
Industrial cosmetics are like fast food…
– the cutting edge of beauty science, with the labs equipped with petri dishes and test tubes
– developed by the big cosmetics industry to be effective, easily produced, market targeted and scalable
compare the above description,
– to a fast food restaurant
(You don’t really want to know where the meat comes from, how many times the oil was reused, but all-in-all flavor enhancers will ensure that you love your burger!)
Natural cosmetics are mom’s home made from scratch dinners…
– their origins are plants and minerals (not synthetic compounds – this makes all the difference in the world.)
– generally developed by smaller companies building a reputation on quality.
(Natural cosmetic producers go the extra mile to ensure that the Fresh Natural ingredients are included in their products.)
Meanwhile, Industrially-made cosmetics sometimes utilize chemical synthesis and petrochemical products for production. This may not significantly affect the effectiveness of the product but speaks volumes about the undesired chemicals included that can damage your skin in long term use -Synthetic by-products can also lead to skin irritation and allergic reactions.)
Now there’s the second part to this story – How to know you’re not getting mugged. When you are ready to pay more for truly-natural-products how can you be sure you are not being duped with industrially-made crème?)
1. Know that ‘Natural’ is just a word.
In cosmetics it usually describes a product without synthetic compounds, petrochemical, genetically modified organisms and so on. However, producers are free to claim their cosmetics to be ‘natural’ without much evidence of being natural. This is a marketing tactic that requires caution on your part.
2. Look for BDIH and NPA certifications
Fortunately, someone had a sense to create BDIH and NPA Certifications to reward the companies that create truly natural products. Lavera for instance is one of the most prominent brands for natural cosmetics. They have a double certified natural seal from BDIH and NPA Certification guaranteeing that their techniques are in line with natural cosmetics production.
Natural cosmetics are desired by consumers… the trick is identifying the real ones. With the help of Go-Nayked.com our hope is that in the future there will be a solid framework for declaring something ‘Natural’. Companies like Lavera are already on a good path to a truly more natural and toxic-free future.