Food Score Hack for Eating Healthy

About Author Marko Visic, M.Pharm.(Master’s in Pharmacy) is a professional pharmacist with years of experience, and is very passionate about truly natural and healthy products.

I wouldn’t have to write this article but I’m just too excited about this new food score hack tool that I’ve started to use on a daily basis. So first here’s the problem pretty much all healthy eaters have.

‘We eat healthy,’ is a statement that I hear a lot of times from young families. I always take it as granted that families with young kids will go above and beyond to place the healthiest food on their tables and I believe that that is always the general intention. However, the other day I was at neighbor’s house – they have two young kids, 3 year old and a 7 year old. Chatting away with mom who always tells me ‘we eat healthy’ she raised a concern about how to know what healthy really is. She tells me that she tries to buy everything that is healthy and has a healthy mind of doing so but in many cases she can’t tell the difference between which cereals are better for the kids.

I have to admit I sometimes have the same difficulty. My neighbor is a real estate agents and she doesn’t really know what kind of ratio of nutrition is good for her and the kids, what potassium bromate is used for and what does it mean when something contains nitrates. Even as a pharmacist it is hard to take into account everything that is on the label when buying cereals for example. If I’m being honest, I usually primarily look at nutrition – high protein content, low simple sugars content and the fibers are a major plus. I’m sure many of us want to choose a really healthy breakfast cereals but the knowledge of nutrition, ingredients and processing factors involved is just too much for us to handle while in the store. I have to make a shopping list not to forget anything, imagine then trying to figure out all the nutrition and the chemicals they give in each of the 20 cereals choices for breakfast.

The reason I’m writing this is because I’ve by accident stumbled on the best tool out there for knowing which food is really healthy. And best of all – you don’t have to be a nutritionist to use it.

It is called EWG’s Food Scores tool. The tool gives you 3 scores for a specific food – nutrition concern, ingredient concern and processing concern. This is how all the complex nutrition ratios and weird ingredient names on the label are simplified in just the food scores ranging from 1 (best score) to 10 (worst score). The tool has a large database of more than 80,000 products and it is growing fast.

From the 3 scores the tool creates a single master score. The number sums up which food is healthiest. So with this in mind we wanted to test the tool at our GO NAYKED Marketplace. The foods here are chosen specifically for their health benefit and have a balanced nutritional value. Just checking the marketplace I suddenly fell in love with Bear Naked – Fit Granola 100% Pure & Natural Vanilla Almond Crunch cereals. I knew the cereals I was currently eating are delicious and pretty healthy with a score 6 (1 is the best score out of 10 ). I used the tool to evaluate how healthy Bear Naked’s cereals were – the score was 3.

My jaw just dropped. It’s pretty much a confirmation of how valuable GO NAYKED is to deliver us only the healthiest and most nutritious foods out there. We’ll use this tool in the future here and save you the work – we will at your convenience give you the scoop of which foods are the best and you can share how they taste with us. If this Vanilla Almond Crunch tastes as delicious as it sounds I’ll definitely use it to make my breakfast even healthier.

What I really like about the tool is that it was developed by people who went to the store every day thinking they are buying healthy food but had serious concerns if it really was healthy or not. I recommend checking out EWG’s video about the tool. I can guarantee you will at least be tempted to use it after 5 minutes and check out how healthy the food you’re buying really is.

To see products approves for your diet click here to visit our Marketplace.

Globalizing Good Health

As far as trends go one of the biggest topics in the world today is Health. It is a subject that is discussed with great interest and enthusiasm, irrespective of gender, age and ethnicity. In the current scenario, ‘affordable healthcare’ is fast becoming a rarity. The adage, ‘health is wealth’ cannot be truer! It is imperative to maintain good health by eating healthy and using products that are pure and free of chemicals.


Don’t live in a country that major online stores will ship too? Keep reading we have you covered too.

All good things begin at home; in this case they start at the home page of – a natural product marketplace committed to providing you with healthy, hearty, non-toxic products from around the world, at your doorstep – wherever you are! Why should distance be a deterrent in your quest for healthy and safe products?

The shrinking world

The world is shrinking. Innovations in technology have transformed the world into a global village. Everything is accessible by the mere click of a button. Geographical barriers are no longer relevant. You can buy the best electronic products, clothes, books, gadgets and all your requirements online. Cyber space is inundated with personal care products and health-related merchandises. Most are marked, ‘Organic’ and ‘Natural’. One is simply spoilt for choice! If only it were that easy.

Look no further!

The real job is to verify how authentic the products are and to find the genuinely healthy ones. Not all products that are marked organic or natural are actually non-toxic, Just look up “Greenwashing” or “Pinkwashing” and you will see what we mean. Seems a monumental task? Need not be so! is your one-stop, online marketplace for all natural and non-toxic products that are made with sustainable ingredients in a responsible manner. All our products are genuinely non-toxic and natural. We provide unbiased recommendations.

Easy shopping options

You may live in a country that does not have a choice of organic or natural products. But online shopping has become an integral part of our global economy and has increased manifold in the last decade. Amazon is a prominent shopping service provider across the globe. You have the convenience of shopping for any of our prescreened products on and the worlds most trusted and super easy check-out through Amazon! Our products are well-known, and are among the best brands from all over the world.

Care to Share

Take your time to browse through our marketplace. Look at our array of natural products and the pure ingredients they are made from. Each product is formulated with the refreshing idea of creating a healthy, chemical-free lifestyle. We do not manufacture any of the products and hence, have no vested interests.

Treat yourself to the ultimate gift of good health! Share this gift with your friends, family and loved ones by clicking any convenient share link for anything you like, Articles, Products or Shareables, and post them to your social media pages. Help spread the word and create awareness about responsibly-manufactured products. Encourage those small manufacturers who chose to walk the right path. Exchange natural, safe, and mindful gifts with friends and make this holiday season a memorable one!

Placing Orders

If you are already a regular shopper on Amazon, shopping for healthier options just got easier for you! Whenever you shop online, just order your list of products from the marketplace and finish check-out through your Amazon account! Even if you live in a country where direct shipping is not possible and you have to order via a consolidator( keep reading), it will work to your advantage. You can order your favorite personal care products and other non-toxic supplies from every time you shop online via Amazon and lead a healthier lifestyle for no additional shipping cost!

Avail of the wide variety of products available in the USA and elsewhere in the world, at bargain prices. You can have your cake and eat it too! And here’s the icing on the cake – you can invite your family and friends to join you and order all you want until the required value to offset the cost of international shipping is reached! More the friends, the more cost effective the transaction!

Another helpful tip, before you finish checkout take the opportunity to get anything else you might have a hard time getting in your home country, or if the prices are better than in your home country. Remember the more value you are shipping overseas the more cost effective it will be.

Here is a list of consolidators who offer worldwide shipping service. make sure you check them out and find the best one that suits your situation, and get set-up first. you will need the US address they provide to ship to before you place your order.

The following companies undertake shipping to Australia.

Shipping to countries in the Middle East,

Payment options

It is unfortunate that many people cannot shop online because their bank doesn’t support online payments. Or U.S. online stores don’t except non U.S. credit cards. Shopping online can also be fraught with many dangers, but using Virtual Debit Cards and Prepaid Debit Cards is a necessity in the online marketplace. Here are some of the best virtual debit card services all are accepted by Amazon and other U.S. Online stores-


What’s in a Name – Big Business in Natural and Organic

To the average consumer the words “natural” and “organic” seem very straightforward.

If something is natural it comes from nature and has no artificial or man-made ingredients. If something is organic it also comes from nature but from that special place in nature where only good things derive. Unfortunately much like unicorns and fairies the fantasies weaved around these two words have hidden their true meaning and left smart shoppers scratching their heads when reading labels.

Natural = Meaningless

Let’s get this straight from the beginning… natural is a meaningless marketing term and can easily be placed on any product label. Just recently the FDA had to tell cigarette manufacturers to stop overplaying the “natural” in their marketing! There are no statutes, regulations, or industry standards regulating the use of this term.

What this means is that natural is a meaningless word used to market products. Natural is a great marketing phrase and hence its popularity is derived from this; short, sweet, and descriptive the phrase communicates value and prestige. Product manufacturers need to only avoid violating FTC rules about misleading advertising in using the phrase. For example a soda drink company could reasonably use the term natural on their cans of sugar filled water because the “water” is natural but could potentially run into problems, like the cigarette manufacturers, if they then elude to some sort of health benefit from that natural ingredient.

Organic is Organic is What?

On the flip side the term “Organic” actually means something and does have a legal definition. The story on this phrase follows closely with natural in that it started to become a meaningless marketing term until concerned groups raised their voices. The problem was that certain susceptible individuals, those seeking organic due to health, allergy, or dietary requirements, were literally having their lives placed on the line due to the marketing. What exactly is “organic” and how should foods be labeled?

To be organic, a producer must abide by a stringent set of government standards set by the USDA. The specific requirements vary by product but generally the USDA qualifies produce as organic if no synthetic pesticides, chemical fertilizers or genetically modified organisms (GMO) are used.

Using organic ingredients some manufactured goods are able to carry and display the organic label but the labels differ in their meaning. There are currently four distinct categories of “organic” including:

  • 100% organic products
  • Organic (products containing 95% organic ingredients)
  • Made with organic ingredients (containing at least 70% organic ingredients)
  • Less than 70% organic ingredients (seals cannot be used but organic ingredients can be identified)

As you can see even the phrase “organic” can be a bit misleading.

What Can You Do

This is where comes in. Our team has spent thousands of hours (and continues spending thousands more hours) vetting the various products available on the market. Visit the marketplace to see all the products we have cleared as truly being natural and / or organic. Our team reads the labels AND the ingredients AND vets the manufacturers to provide only the products that are good for you and this planet.

If you have a product you are wondering about feel free to leave a comment with the name and we will review it quickly for you.

Think Before You Gift – Natural Gift Idea for Christmas and the Holidays

This is the time of year when family and friends come together to exchange thoughtful gifts; it’s also the time of year when we’re all more likely to get sick.


Stress and over consumption of unhealthy foods are common causes of holiday illness, but the gifts you’ve been giving and receiving could also be a culprit. Some of the most common gifts that we give during the holidays can harm the ones we love, and most of us don’t even realize it! At, we’re doing our part to keep you informed, by revealing the hidden dangers in some of the most common gifts that are exchanged over the holidays.

Cancerous Cuisine

Gift baskets filled with processed meats and cheeses have always been one of my go-to gifts for the man in my life; the way to his heart is through his stomach after all. However, the World Health Organization recently classified processed meats as a group 1 carcinogen, meaning that they definitely cause cancer. Many processed cheeses also contain emulsifiers and dyes that promote tumour growth. This year don’t poison the man in your life with a basket of chemicals or bore him with another tie. Instead, surprise him with the Badger Deluxe Wet Shave Set; made from 100% natural products, this gift will keep him looking and feeling great.

Poisonous Perfume

On the surface, buying someone their favorite fragrance is a thoughtful gift that is always well received. However, most perfumes and colognes are a concoction of undisclosed chemicals that are known to trigger allergies and asthma. Many fragrances also contain an ingredient called diethyl phthalate (DEP); this toxin is used to make the scent linger and it is linked to early puberty in girls, reduced sperm count in men, reproductive defects in the developing male fetus, and obesity and insulin resistance in men. If you want to give your loved one a sweet scent that won’t harm them, try creating a gift basket with 100% Pure shower products; they smell delicious and are 100% non-toxic.

Toxic Tranquility

Holiday stress is bad for your health, and the gift of a spa day for your best friend, wife, or mother will help them start the year feeling revitalized and healthy. But, de-stressing with toxic chemicals is counter-productive and even dangerous. Fortunately, you can give the gift of a spa-day, without putting anyone at risk. If you’re a fan of water spas, stick to places that use natural enzymes and ions rather than chlorine, since absorption of chlorine through the skin is associated with certain types of cancers. You can also opt for a massage package instead of a facial to de-stress in a serene environment without being exposed to a cocktail of mysterious chemicals.

We live in a world where many of the chemicals that we encounter on a daily basis have the potential to harm our health, but we don’t want that to ruin your holidays. That’s why we’re providing the tools you need to think before you gift. You can give your loved ones the gift of health by shopping for natural, healthful products at our Marketplace. You can also help to spread the gift of health and support companies who make safe products by posting one of our Shareables  to your social media pages. From all of us at have a happy, healthy holiday!

Take the Go-Nayked Winter Pledge

Well friends, hate to say it out loud but we are afraid that winter is on its way. As the weather gets colder, we often (always) find ourselves falling into unhealthy habits. We spend as much time as we can inside with the heat on, which saps the moisture from our skin. We indulge in comfort foods and unhealthy convenience foods and find ourselves binge-watching all of those series that we missed during the summer, when we were too busy enjoying the great outdoors. We know that we are not alone in this, and even if you are one of those rare winter-lovers who we envy, you’re skin probably doesn’t feel the same way about this season as you do.


This year is going to be different though, because this winter the staff at are making a pledge to make a change. Rather than let this winter sap our joy and healthy habits with its cold weather and delicious, tempting holiday treats, we’re  pledging to stay healthy – inside and out – and we’re asking you to join us. Winter is supposed to be a time for rejuvenation, so take the Go-Nayked pledge below to embrace the cold and stay healthy by making four promises to yourself and the rest of the Go-Nayked community:

1. I promise to take at least fifteen minutes a day to turn inward and participate in a quiet reflective activity, like meditation, journaling, or prayer.

2. I promise to spend at least thirty minutes a day, five days a week, braving the elements and participating in an outdoor activity.

3. I promise to care for and rejuvenate my skin after daily exposure to the harsh winter elements, using natural, healthful products.

4. I promise to eat healthy snacks throughout the day, so that I don’t binge on unhealthy, convenience foods in the evening.

If you ask us, life is too short to spend four to six months out of every year cooped up inside mistreating our bodies. Commit to embracing the cold this winter by adding your name to the comments below and encourage your friends and family to take the pledge with you.

By spending time outdoors every day we can get our bodies moving and get our daily dose of Vitamin D, just don’t forget to dress warm and protect your skin from UV damage! You can find an array of natural, non-toxic, sunscreens in our marketplace at (check out our blog ‘oxy-benzone the dark side of sunscreen’ to see why it’s important to use a non-toxic sunscreen).


One way that I’m going to stay active this winter is by taking snowboarding lessons. To save some money for this and keep my promise to care for my skin, I’ve switched to a DIY winter skincare routine – (Check out the ‘winter skincare’ blog for my exact routine). To fulfill the last two promises, I plan to meditate by the fireplace in the evening and stock up on wholesome, healthy snack bars from How do you plan to keep your pledge to stay healthy this winter? Share your plans to keep your commitment to turn inward, get outside, care for your skin, and eat healthy during the winter months!

Stay Calm and Shop Nayked with a Nayked Santa Gift Exchange

Whether you celebrate Christmas, Hanukkah, Christmakkah, Kwanzaa, or Festivus with the rest of us, there is much to be joyful about during the holidays. For many of us though, this joy quickly disappears when the festivities end. All of the spending, cooking, and back-to-back events can leave us feeling physically and financially depleted. At we can’t take away the stress of dealing with your mother-in-law or your creepy uncle Larry (we’re sorry we wish we could). We can however, help you save time, money, and your health with a Go-Nayked Santa Gift Exchange.


Are you familiar with Secret Santa: that awkward holiday tradition where members of a group are randomly assigned to a person for whom they must buy a gift? If you are, you know that these gift exchanges are a great way to save money, but you’ve probably also given or received at least one awful gift. Don’t make that mistake this year, scrap the Secret Santa and organize a Nayked Santa Gift Exchange instead, using the simple tools and features at the marketplace.

Search the Site to get started; have each person in your group choose items that they love from our selection of safe, natural products. Are you hoping to receive natural lipstick but aren’t sure what specific brand or colour you want? Simply navigate through the intuitive search categories to find all of the options and pick your favourite one. Or you can type lipstick into the search bar, and all of the related products will appear.

Shareable Wish-lists are the perfect way to organize a gift exchange. Once each person in your group has chosen their favourite products, they can add each one to their own customizable wish-list, and then share that list with the rest of the members in the group. We all know that making a list and checking it twice is one of the first steps to successful gift giving, and these lists will ensure that no one receives a gift that they don’t want.

Shop from your phone while you wait. Waiting is annoying at the best of times and it’s downright aggravating around the holidays. Our marketplace makes it easy to purchase products right from your phone, so you can buy your Nayked Santa present while you’re waiting in line for your morning coffee, instead of battling the masses at the mall.

Use the price range filter to set your limit and spend within it. One of the greatest causes of stress during the holidays is overspending and the best way to avoid this is to create a budget and stick to it. Set a spending limit on your Nayked Santa gift exchange to help you stick to your budget. You can then filter all of the products that are above (or below) that limit from your search, eliminating the risk of over spending.

We all have a limited amount of patience, don’t waste yours battling crazed shoppers at the mall or trying to figure out what to buy the co-worker you barely know. You have enough to worry about without that nonsense. Instead, lighten your load by hosting a Go-Nayked Santa Gift Exchange.

Japanese Honeysuckle Flower Extract – Paraben by Another Name

About Author Marko Visic, M.Pharm.(Master’s in Pharmacy) is a professional pharmacist with years of experience, and is very passionate about truly natural and healthy products.

Go-Nayked has shined the light on the deceiving ‘natural’ ingredients… in this post we take a look at Paraben.

Paraben, One-who-must-not-be-named

In the popular book and movie series, Harry Potter, the main bad guy is referred to often as the one who must not be named. Like Lord Voldemort many of us learned to fear “Paraben” because of the popular marketing tag line ‘Paraben free’. Like Mr Voldemort the true power comes from both identifying and facing the evil one. In this aspect let’s take a look at Paraben.

What is Paraben?

Parabens in cosmetics industry are foremost used as preservatives. As the FDA explains: “Preservatives may be used in cosmetics to protect them against microbial growth, both to protect consumers and to maintain product integrity.”

In short, preservatives such as parabens are not there to make your skin healthy or your hair shine. They are there to kill bacteria that might infect the shampoo or lotion. Think of parabens as antibiotics for cosmetics and much like real antibiotics their use has been over done. In addition parabens have been identified as hormone disrupters that negatively impact your well being. Well, the ingredients I’m looking for in my cosmetics is what will make my skin and hair healthier and better looking.

Parabens and Benzene

The chemical design of parabens cause the substance to bond with human hormones. It’s because a paraben molecule has a benzene ring and so do many human hormones. It is difficult for hormone receptors to differentiate between a real hormone and a paraben. Therefore all parabens are hormone disrupters! (Some evidence suggests that parabens are a factor in causing cancer.)

Parabens are the most widely occurring preservatives and it is hard to imagine cosmetics without them. Being so vital and having little alternatives, a heated debate is currently under way about how to minimize the risk of parabens to humans.
Usually cosmetic companies are aware of the parabens scare and explicitly note ‘parabens free’ on the label in order to increase sales.

Parabens Free… Not Really

However, there are times when parabens are added to your favorite shampoo or lotion but the label reads ‘paraben free’. Not shocking, but how is it possible? One method is the use of alternative parabens and their “natural” name… “Japanese Honeysuckle Flower Extract”.

What is Japanese Honeysuckle Flower Extract (JHE)

The name sounds very healthy, right? Honey is good, Japan is good, thus Japanese Honeysuckle Extract must be good as well… or the train of thought for the average consumer does. Well, It is known that JHE and parabens are basically the same thing. Let’s take a look at their chemical structures.

Methyl Paraben (Synthetic) Japanese Honeysuckle Extract (Natural)


As you can see from the figures, JHE is ‘chemically’ a paraben. The most significant difference is that JHE occurs in nature and parabens are synthesized in a laboratory. Nonetheless, because it is not synthesized in a laboratory and is of natural origin, producers can add JHE to any product and call it ‘parabens free’. (Note: Some say JHE should still not be called a ‘paraben’ –it’s controversial, but for now we won’t go that deep.)

Every preservative has some degree of toxic action and JHE is not an exception. Paraben-like ingredients such as JHE are known as mild hormone disruptors.

Pick Your Poison: Lab Synthesized JHE (Plantservative)

‘Plantservative’ is a highly refined, concentrated and processed ingredient made from the extract JHE. There is a major difference between using JHE or making a highly refined version of the specific paraben like compounds in it. Manufacturers are playing on the ‘natural’ card here but processing a natural ingredient in a laboratory requires organic solvents such as ethanol and benzene… this is where the game changes.

How do you identify this product on packaging? You might find ‘Plantservative’ as a preservative or more than likely you find it labeled Japanese Honeysuckle Extract.

What Can You Do?

Well…… Not much. We don’t live in a fantasy world where cosmetics could exist without preservatives. It is a vital ingredient and could thus not be completely avoided. The lesson is: the more you learn, the safer you can stay. Now you know how misleading ‘paraben free’ labels can be, and what we should think when looking at ‘JHE’ or ‘Plantservative’! (We recommend products with Vitamin E or grapefruit extract as preservatives.)

The important piece to take away is just because a product is “natural” does not make it good… everything has two sides. Just like everything natural is not good (think of cobra’s venom), everything scary is not bad. Paraben like compounds are even found in everyday food! (Carrots, strawberries and Japanese Honeysuckle for example contain the paraben like compound Benzoic Acid that Scientists have used in order to create their cousins synthetic parabens and we wouldn’t hesitate stating that their natural sources are both healthy, and delicious.)

There’s a LOT of stuff we take into consideration when we recommend a product -Japanese Honeysuckle Flower Extract or the ingredients list are merely a part of many factors we look at. And that’s why we are here for you discover the products we have cleared for your use in our marketplace by clicking here

Not a fan of cancer? Stay away from Ethanolamines (MEA, DEA, TEA)

About Author Marko Visic, M.Pharm.(Master’s in Pharmacy) is a professional pharmacist with years of experience, and is very passionate about truly natural and healthy products.


We all know water and oil don’t mix. The same principle is why something like a water-based moisturizer does not stick to your face and skin. But the majority of the moisturizers found in stores ARE water based and the DO stick… how can that be?


Enter the world of Emulsifiers

The answer is emulsifiers or foaming agents. As an ingredient in cosmetics products they work by decreasing the tension between water-based substances and oil-based substances. That means that they can attach to your skin and create a channel via which the active ingredients in cosmetics can penetrate into the skin and nourish it.

Ethanolamines (MEA, DEA, TEA)

One of the most used emulsifiers in various cosmetics products are ethanolamines. They combine the properties of ammonia on one end and ethanol (alcohol) on the other in order to reduce surface tension between water-soluble and oil-soluble substances. In many cases they are also used to increase the pH of cosmetics products taking advantage of the ammonia group.

MEA, DEA and TEA are mono-, di- and tri-ethanolamines respectively. In a standard use for emulsification all three chemical modifications are used to balance the surface tension effect.

You’ll find these ingredients in products that foam, including bubble baths, body washes, shampoos, soaps, and facial cleaners. They’re also found in eyeliners, mascara, eye shadows, blush, make-up bases and foundations, fragrances, hair care products, hair dyes, shaving products, and sunscreens.

Of course, there is a problem with ethanolamines.

Cancer Concerns

Ethanolamines are wonderful if you want to design a cosmetics product that performs well. But there is a very heavy cost – and the cost in many cases out-weighs the benefits.

One of the major concerns with using ethanolamines is the occurrence of chemical burns and inflammation as a result of immune reaction to the chemicals. Prolonged exposure can also affect the liver, kidneys and immune system… and that’s not even the end of it.

According to the FDA’s National Toxicology Program there is a correlation between the use of ethanolamines and cancer in animal testing.

Rinse it off immediately warning

If you ever had a shampoo or a crème that you are to rinse off immediately after applying, there are good chances you were dealing with product including MEA, DEA and TEA. You know why it says rinse it off immediately?

Ethanolamines are considered very toxic because of the proven history of side effects. However, they are very useful when it comes to cosmetic design and are an essential ingredient in a large number of products. This is why despite the toxicity for which it should be banned the etanolamines took only a light blow with the ‘rinse it off immediately’ sticker.

Be careful about prolonged use of ethanolamines

Even the FDA cites that these chemicals cause cancer and imagine this is the same organization that allows a number of toxic substances to pass muster in American products. The problem is that all three, MEA, DEA and TEA, ar so widely used substances it is hard to steer clear of them. Chances are that out of 10 products we use daily, 8 of them have some form of ethanolamines inside them. Just think about putting them on your skin for 50 straight years.

To see which products approves visit our Marketplace.

Red Meat Danger – Nitrates and Nitrites

About Author Marko Visic, M.Pharm.(Master’s in Pharmacy) is a professional pharmacist with years of experience, and is very passionate about truly natural and healthy products.


For starters I have to confess I am a little bit of a health junkie. Running 10k in under 50 minutes is not a problem anymore and benching 150 pounds seems like a piece of cake. God, do I crave it though.


Having a workout routine is great but I’ve learned that results won’t show if I eat cake every day. This is why my fridge is always full of healthy foods such as broccoli, eggs, skim milk, chicken and yogurt. However, eating clean for a prolonged period of time makes you start to crave the cake even more. And I have one other craving – red meat. Salami, burgers, you name it, as long as it has beef in it I’ll eat it on my cheat day.

For example I eat salami every Sunday morning. Even before WHO declared red meat substantially dangerous to health I noticed that I can have the same salami in the fridge for 3 months (nobody touches my salami with the big note ‘MARKO CHEAT FOOD’). What is surprising is that after 3 months the taste, the smell and the color of the salami is exactly the same as it was on the day I bought it. That was the first alarm. I mean, I can’t even leave chicken for 3 days in the fridge without being paranoid I’ll get salmonella if I eat it undercooked.

With WHO starting to give official warnings about red meat I went into research. I knew what I’ll probably find – some kind of preservatives in the salami, but the real question was what kind? Well, it turns out that the delicious, my most precious, full of taste and exuberance salami contains two rather nasty chemicals that are used as food preservatives – nitrates and nitrites.

Putting nitrates in salami and other red meat as a preservative is a nasty chain that ends in cancer. Chemically nitrates (NO3-) are rather harmless on their own (in terms of health – otherwise nitrates are used to make gun powder and explosives) and are therefore added to red meat and it is all fair play. However, nitrates have a chemical tendency to decay into nitrites (NO2-) by losing one oxygen atom.

Now nitrites are a dangerous thing to put in your system. Why? They have a great affinity to proteins in human body. Every protein has a chemical functional group called ‘amine group’ to which nitrites readily bind. The result of this reaction is a formation of a completely new chemical called nitrosamine. This is the end of the chain – and unfortunately it ends at nitrosamines which are well known cancer-causing agents.


This chemical chain can happen in human digestion when nitrites are introduced to body’s proteins or in the very meat itself. Meat, as we all know, is full of protein that can react with nitrites to create cancerous nitrosamine. So, in short, when I leave my salami in the fridge for 3 months this is the process that is taking place and at the end I’m eating salami filled with cancer-causing agents. In 2010 WHO itself declared nitrates and nitrites are probably carcinogens so why I am still eating them?

One important thing to remember is that this chemical chain does not need access to oxygen to transpire. That means that cancer-causing nitrosamine is being created in the meat that is packaged. My advice is to always check when the salami or red meat was packaged and if it is a long time prior to you buying it (some salami can be in the fridge for even half a year), don’t buy it. This is how, eventually, we can influence producers to work on their food quality.

I, for one, will stop eating packaged red meat. If you, the reader, stop eating it there are already two of us. And if the trend continues producers will be forced to do something about it and in such a way we will both bring benefit not only to our bodies but will ensure the health of others with future advancements in food quality.

To see products approves for your diet click here to visit our Marketplace.

Editorial: Change the World by Going Natural

At we spend our days reading ingredient lists, evaluating product effects, and interacting with users like you to identify, list, and share the best natural products available today. This effort is an amazingly, and surprisingly, difficult task given the landscape of the market. Natural products are no longer resigned to small corner stores or Farmer’s Markets. Big business has now recognized the size and profitability of the natural product market and as a result has completely changed the landscape.


Big Business Goes Natural

There are two routes a “natural” product manufacturer can take. The first option is to start with re-packaging and re-marketing of an existing non-natural product as being natural (maybe throwing in a few natural ingredients just because). The second option is to actually make a natural product and allow the benefits to sell themselves. As we have discovered in our research the second option is only recently winning out in big business as demonstrated by the combination of Burt’s Bees and The Clorox Company.

Stepping back to the turn of the millennium big companies were trying to go green without really going green. Their efforts created a lot of market confusion over what is “natural”, “organic”, or “renewable”. Many of the marketing slogans were craftily created to hide the realities of their products and manufacturing methods and did work well for a while. Thanks to the growth of the internet, providing more power to the consumer, people started to catch on to this deceptive fad and take action with their buying decisions.

Your Choices Matter

Over the last decade this consumer focused trend has changed the tide of natural products and big business altogether. Companies that once operated in relative obscurity could now, through simple e-commerce platforms, reach the masses. These nimble small companies have grown so rapidly that they literally forced big business to take notice.

As demonstrated in the Burt’s Bees story The Clorox Company bought out the small natural brand not only for their products but also for their company culture and methodologies. Instead of firing the employees that built the Burt’s Bees brand the big company integrated them into their corporate hierarchy, empowered them to make change, and as a result have actually improved the overall product line across their brands.

How We Help

While Burt’s Bees is an excellent example of “natural” changing big business it is also a cautionary tale too. While improvements have been made in most of the product line by adding additional natural ingredients the company was forced to source the core ingredient, bees wax, from remote locations due to the volume of product they are now producing and selling. The bulk of their namesake ingredients are now shipped across the Atlantic. In addition the company uses an unknown percentage of Soybean and Canola Oil to substitute and/or off-set other ingredients. Is this a bad thing? In the end it is up to you. At we have reviewed the ingredients and have identified their specific products that meet our stringent requirements and you can see them by clicking here.


In the end going natural is a conscious lifestyle choice made by you and millions of others. The combined impact of all these decisions is forcing big business to change in a positive way. Have you noticed the change? Let us know in the comments below or join our community to ask our experts about your favorite natural products. Our team here at has devoted our business to helping you change the world one purchase at a time. To see which products approves see our Marketplace.