Japanese Honeysuckle Flower Extract – Paraben by Another Name

About Author Marko Visic, M.Pharm.(Master’s in Pharmacy) is a professional pharmacist with years of experience, and is very passionate about truly natural and healthy products.

Go-Nayked has shined the light on the deceiving ‘natural’ ingredients… in this post we take a look at Paraben.

Paraben, One-who-must-not-be-named

In the popular book and movie series, Harry Potter, the main bad guy is referred to often as the one who must not be named. Like Lord Voldemort many of us learned to fear “Paraben” because of the popular marketing tag line ‘Paraben free’. Like Mr Voldemort the true power comes from both identifying and facing the evil one. In this aspect let’s take a look at Paraben.

What is Paraben?

Parabens in cosmetics industry are foremost used as preservatives. As the FDA explains: “Preservatives may be used in cosmetics to protect them against microbial growth, both to protect consumers and to maintain product integrity.”

In short, preservatives such as parabens are not there to make your skin healthy or your hair shine. They are there to kill bacteria that might infect the shampoo or lotion. Think of parabens as antibiotics for cosmetics and much like real antibiotics their use has been over done. In addition parabens have been identified as hormone disrupters that negatively impact your well being. Well, the ingredients I’m looking for in my cosmetics is what will make my skin and hair healthier and better looking.

Parabens and Benzene

The chemical design of parabens cause the substance to bond with human hormones. It’s because a paraben molecule has a benzene ring and so do many human hormones. It is difficult for hormone receptors to differentiate between a real hormone and a paraben. Therefore all parabens are hormone disrupters! (Some evidence suggests that parabens are a factor in causing cancer.)

Parabens are the most widely occurring preservatives and it is hard to imagine cosmetics without them. Being so vital and having little alternatives, a heated debate is currently under way about how to minimize the risk of parabens to humans.
Usually cosmetic companies are aware of the parabens scare and explicitly note ‘parabens free’ on the label in order to increase sales.

Parabens Free… Not Really

However, there are times when parabens are added to your favorite shampoo or lotion but the label reads ‘paraben free’. Not shocking, but how is it possible? One method is the use of alternative parabens and their “natural” name… “Japanese Honeysuckle Flower Extract”.

What is Japanese Honeysuckle Flower Extract (JHE)

The name sounds very healthy, right? Honey is good, Japan is good, thus Japanese Honeysuckle Extract must be good as well… or the train of thought for the average consumer does. Well, It is known that JHE and parabens are basically the same thing. Let’s take a look at their chemical structures.

Methyl Paraben (Synthetic) Japanese Honeysuckle Extract (Natural)


As you can see from the figures, JHE is ‘chemically’ a paraben. The most significant difference is that JHE occurs in nature and parabens are synthesized in a laboratory. Nonetheless, because it is not synthesized in a laboratory and is of natural origin, producers can add JHE to any product and call it ‘parabens free’. (Note: Some say JHE should still not be called a ‘paraben’ –it’s controversial, but for now we won’t go that deep.)

Every preservative has some degree of toxic action and JHE is not an exception. Paraben-like ingredients such as JHE are known as mild hormone disruptors.

Pick Your Poison: Lab Synthesized JHE (Plantservative)

‘Plantservative’ is a highly refined, concentrated and processed ingredient made from the extract JHE. There is a major difference between using JHE or making a highly refined version of the specific paraben like compounds in it. Manufacturers are playing on the ‘natural’ card here but processing a natural ingredient in a laboratory requires organic solvents such as ethanol and benzene… this is where the game changes.

How do you identify this product on packaging? You might find ‘Plantservative’ as a preservative or more than likely you find it labeled Japanese Honeysuckle Extract.

What Can You Do?

Well…… Not much. We don’t live in a fantasy world where cosmetics could exist without preservatives. It is a vital ingredient and could thus not be completely avoided. The lesson is: the more you learn, the safer you can stay. Now you know how misleading ‘paraben free’ labels can be, and what we should think when looking at ‘JHE’ or ‘Plantservative’! (We recommend products with Vitamin E or grapefruit extract as preservatives.)

The important piece to take away is just because a product is “natural” does not make it good… everything has two sides. Just like everything natural is not good (think of cobra’s venom), everything scary is not bad. Paraben like compounds are even found in everyday food! (Carrots, strawberries and Japanese Honeysuckle for example contain the paraben like compound Benzoic Acid that Scientists have used in order to create their cousins synthetic parabens and we wouldn’t hesitate stating that their natural sources are both healthy, and delicious.)

There’s a LOT of stuff we take into consideration when we recommend a product -Japanese Honeysuckle Flower Extract or the ingredients list are merely a part of many factors we look at. And that’s why we are here for you discover the products we have cleared for your use in our marketplace by clicking here

Not a fan of cancer? Stay away from Ethanolamines (MEA, DEA, TEA)

About Author Marko Visic, M.Pharm.(Master’s in Pharmacy) is a professional pharmacist with years of experience, and is very passionate about truly natural and healthy products.


We all know water and oil don’t mix. The same principle is why something like a water-based moisturizer does not stick to your face and skin. But the majority of the moisturizers found in stores ARE water based and the DO stick… how can that be?


Enter the world of Emulsifiers

The answer is emulsifiers or foaming agents. As an ingredient in cosmetics products they work by decreasing the tension between water-based substances and oil-based substances. That means that they can attach to your skin and create a channel via which the active ingredients in cosmetics can penetrate into the skin and nourish it.

Ethanolamines (MEA, DEA, TEA)

One of the most used emulsifiers in various cosmetics products are ethanolamines. They combine the properties of ammonia on one end and ethanol (alcohol) on the other in order to reduce surface tension between water-soluble and oil-soluble substances. In many cases they are also used to increase the pH of cosmetics products taking advantage of the ammonia group.

MEA, DEA and TEA are mono-, di- and tri-ethanolamines respectively. In a standard use for emulsification all three chemical modifications are used to balance the surface tension effect.

You’ll find these ingredients in products that foam, including bubble baths, body washes, shampoos, soaps, and facial cleaners. They’re also found in eyeliners, mascara, eye shadows, blush, make-up bases and foundations, fragrances, hair care products, hair dyes, shaving products, and sunscreens.

Of course, there is a problem with ethanolamines.

Cancer Concerns

Ethanolamines are wonderful if you want to design a cosmetics product that performs well. But there is a very heavy cost – and the cost in many cases out-weighs the benefits.

One of the major concerns with using ethanolamines is the occurrence of chemical burns and inflammation as a result of immune reaction to the chemicals. Prolonged exposure can also affect the liver, kidneys and immune system… and that’s not even the end of it.

According to the FDA’s National Toxicology Program there is a correlation between the use of ethanolamines and cancer in animal testing.

Rinse it off immediately warning

If you ever had a shampoo or a crème that you are to rinse off immediately after applying, there are good chances you were dealing with product including MEA, DEA and TEA. You know why it says rinse it off immediately?

Ethanolamines are considered very toxic because of the proven history of side effects. However, they are very useful when it comes to cosmetic design and are an essential ingredient in a large number of products. This is why despite the toxicity for which it should be banned the etanolamines took only a light blow with the ‘rinse it off immediately’ sticker.

Be careful about prolonged use of ethanolamines

Even the FDA cites that these chemicals cause cancer and imagine this is the same organization that allows a number of toxic substances to pass muster in American products. The problem is that all three, MEA, DEA and TEA, ar so widely used substances it is hard to steer clear of them. Chances are that out of 10 products we use daily, 8 of them have some form of ethanolamines inside them. Just think about putting them on your skin for 50 straight years.

To see which products Go-Nayked.com approves visit our Marketplace.

Red Meat Danger – Nitrates and Nitrites

About Author Marko Visic, M.Pharm.(Master’s in Pharmacy) is a professional pharmacist with years of experience, and is very passionate about truly natural and healthy products.


For starters I have to confess I am a little bit of a health junkie. Running 10k in under 50 minutes is not a problem anymore and benching 150 pounds seems like a piece of cake. God, do I crave it though.


Having a workout routine is great but I’ve learned that results won’t show if I eat cake every day. This is why my fridge is always full of healthy foods such as broccoli, eggs, skim milk, chicken and yogurt. However, eating clean for a prolonged period of time makes you start to crave the cake even more. And I have one other craving – red meat. Salami, burgers, you name it, as long as it has beef in it I’ll eat it on my cheat day.

For example I eat salami every Sunday morning. Even before WHO declared red meat substantially dangerous to health I noticed that I can have the same salami in the fridge for 3 months (nobody touches my salami with the big note ‘MARKO CHEAT FOOD’). What is surprising is that after 3 months the taste, the smell and the color of the salami is exactly the same as it was on the day I bought it. That was the first alarm. I mean, I can’t even leave chicken for 3 days in the fridge without being paranoid I’ll get salmonella if I eat it undercooked.

With WHO starting to give official warnings about red meat I went into research. I knew what I’ll probably find – some kind of preservatives in the salami, but the real question was what kind? Well, it turns out that the delicious, my most precious, full of taste and exuberance salami contains two rather nasty chemicals that are used as food preservatives – nitrates and nitrites.

Putting nitrates in salami and other red meat as a preservative is a nasty chain that ends in cancer. Chemically nitrates (NO3-) are rather harmless on their own (in terms of health – otherwise nitrates are used to make gun powder and explosives) and are therefore added to red meat and it is all fair play. However, nitrates have a chemical tendency to decay into nitrites (NO2-) by losing one oxygen atom.

Now nitrites are a dangerous thing to put in your system. Why? They have a great affinity to proteins in human body. Every protein has a chemical functional group called ‘amine group’ to which nitrites readily bind. The result of this reaction is a formation of a completely new chemical called nitrosamine. This is the end of the chain – and unfortunately it ends at nitrosamines which are well known cancer-causing agents.


This chemical chain can happen in human digestion when nitrites are introduced to body’s proteins or in the very meat itself. Meat, as we all know, is full of protein that can react with nitrites to create cancerous nitrosamine. So, in short, when I leave my salami in the fridge for 3 months this is the process that is taking place and at the end I’m eating salami filled with cancer-causing agents. In 2010 WHO itself declared nitrates and nitrites are probably carcinogens so why I am still eating them?

One important thing to remember is that this chemical chain does not need access to oxygen to transpire. That means that cancer-causing nitrosamine is being created in the meat that is packaged. My advice is to always check when the salami or red meat was packaged and if it is a long time prior to you buying it (some salami can be in the fridge for even half a year), don’t buy it. This is how, eventually, we can influence producers to work on their food quality.

I, for one, will stop eating packaged red meat. If you, the reader, stop eating it there are already two of us. And if the trend continues producers will be forced to do something about it and in such a way we will both bring benefit not only to our bodies but will ensure the health of others with future advancements in food quality.

To see products Go-Nayked.com approves for your diet click here to visit our Marketplace.

Creating Powerful Eyes with Safe Everyday Eyeliner

About Author Marko Visic, M.Pharm.(Master’s in Pharmacy) is a professional pharmacist with years of experience, and is very passionate about truly natural and healthy products.


I have a confession to make. I am an anti-make-up guy. Too much makeup just seems like too much is hiding underneath. This is just one persons opinion but I believe people are beautiful and they should use cosmetics to enrich their natural beauty not hide themselves from the world.


In general there are two areas of makeup that have the biggest impact on your outward appearance: Eyes and lipstick.

Lipstick is a no-brainer; men will notice nice lipstick on you. Not too heavy, not too in the face – a smooth and simple lipstick will do the trick.

For me lipstick is easy but I find it is all about the eyes. It’s not a poetic thing about eyes being the window to the soul but when you try to think about women that have an aura of being special I always think about their eyes. The skin, the haircut and the lips are usually just a framework for the eyes.

Have you noticed how a heart can tremble when looking in someone’s eyes? You wouldn’t get that by looking at their lips.

Eyes are Powerful

The eyes are a powerful tool for enchanting others and this derives from two primary areas: nature and cosmetics. Nature does the really important part here – the color of the eyes and the texture of eyelashes all comes from genetics. However, the difference is in how women can emphasize, define, and highlight their beautiful eyes.

There are three ways to use cosmetics to highlight your eyes:

  • Natural Look – best for everyday
  • Club Vibes – Utilizing heavier coverage to define your eyes for a night or dancing
  • Alluring – A mix between Natural and Club Vibes for use when gaining attention at work or on a date is important.

Depending upon your skin type and undertones the same makeup palletes can be used to create all three looks. The secret is in the nuances. In speaking with several women we identified as having beautiful eyes one of the best tips we gathered was to use a subtle finesse of Afterglow Powder Eyeliner. At Go-Nayked.com we have identified the perfect product in the Afterglow Powder Eyeliner.

As a wear everyday product it is very important to identify and understand the ingredients behind it. In this case it has no parabens, talc, nanos, or bismuth oxychloride. Making it the perfect eyeliner for a healthy daily routine

It seems that when one woman in a group gets her hands on Afterglow Powder Eyeliner everybody will just copy her beautiful eyes by buying one for herself. So if you want to impress both ladies and gentlemen you know where you have to start right here at Go-Nayked.com with the Afterglow Powder Eyeliner.

To see other products Go-Nayked.com approves for your eyes click here to visit our Marketplace.

Editorial: Change the World by Going Natural

At Go-Nayked.com we spend our days reading ingredient lists, evaluating product effects, and interacting with users like you to identify, list, and share the best natural products available today. This effort is an amazingly, and surprisingly, difficult task given the landscape of the market. Natural products are no longer resigned to small corner stores or Farmer’s Markets. Big business has now recognized the size and profitability of the natural product market and as a result has completely changed the landscape.


Big Business Goes Natural

There are two routes a “natural” product manufacturer can take. The first option is to start with re-packaging and re-marketing of an existing non-natural product as being natural (maybe throwing in a few natural ingredients just because). The second option is to actually make a natural product and allow the benefits to sell themselves. As we have discovered in our research the second option is only recently winning out in big business as demonstrated by the combination of Burt’s Bees and The Clorox Company.

Stepping back to the turn of the millennium big companies were trying to go green without really going green. Their efforts created a lot of market confusion over what is “natural”, “organic”, or “renewable”. Many of the marketing slogans were craftily created to hide the realities of their products and manufacturing methods and did work well for a while. Thanks to the growth of the internet, providing more power to the consumer, people started to catch on to this deceptive fad and take action with their buying decisions.

Your Choices Matter

Over the last decade this consumer focused trend has changed the tide of natural products and big business altogether. Companies that once operated in relative obscurity could now, through simple e-commerce platforms, reach the masses. These nimble small companies have grown so rapidly that they literally forced big business to take notice.

As demonstrated in the Burt’s Bees story The Clorox Company bought out the small natural brand not only for their products but also for their company culture and methodologies. Instead of firing the employees that built the Burt’s Bees brand the big company integrated them into their corporate hierarchy, empowered them to make change, and as a result have actually improved the overall product line across their brands.

How We Help

While Burt’s Bees is an excellent example of “natural” changing big business it is also a cautionary tale too. While improvements have been made in most of the product line by adding additional natural ingredients the company was forced to source the core ingredient, bees wax, from remote locations due to the volume of product they are now producing and selling. The bulk of their namesake ingredients are now shipped across the Atlantic. In addition the company uses an unknown percentage of Soybean and Canola Oil to substitute and/or off-set other ingredients. Is this a bad thing? In the end it is up to you. At Go-Nayked.com we have reviewed the ingredients and have identified their specific products that meet our stringent requirements and you can see them by clicking here.


In the end going natural is a conscious lifestyle choice made by you and millions of others. The combined impact of all these decisions is forcing big business to change in a positive way. Have you noticed the change? Let us know in the comments below or join our community to ask our experts about your favorite natural products. Our team here at GoNayked.com has devoted our business to helping you change the world one purchase at a time. To see which products Go-Nayked.com approves see our Marketplace.

Bromated Flour – Conditioning Bread with Carcinogens?

Have you ever paused to read the list of ingredients on the label of the bread you buy? Sounds superfluous, right? It has to be either whole wheat flour or enriched wheat flour. Or a healthy mix of wheat flour with oats, corn, or rye. Can it be anything else? As a matter of fact, yes! Look out for Bromated flour in the ingredients, Potassium Bromate, specifically. Go-Nayked.com tells you why it is better to have bread without bromated flour.


Let’s start from scratch. A loaf of bread which is a staple food across the world appears quite simple. In reality, however, this humble bread houses a staggering structure of molecules called Gluten that hold it together. But two gluten molecules bind to each other only when a bridge forms between them as a result of oxidation. Natural oxidation that happens with ‘aging’ of flour and exposure to oxygen is a time consuming process.

Enter Potassium Bromate. This chemical is a powerful oxidizing agent which chemically ages flour much faster than would the elements. Potassium Bromate improves the elasticity of the dough by making its network of molecular bridges strong. It results in the formation of those tiny, delicate-walled bubbles as the bread rises. Little do we realize that it does so, only for its safety standards to fall! The final product obtained is the soft, fluffy and abnormally white bread that we all love and relish.

So, what’s wrong with using Potassium Bromate? There is nothing wrong at all. If the temperature of the oven is high enough and the baking process itself is thorough, Potassium Bromate gets converted to Potassium Bromide which is a harmless byproduct, and all would be well. Bromate residues that are below 20ppb are considered safe. But this is the ideal case scenario. Very often, this harmful additive is found in much greater quantities in the final product. It is a matter of grave concern, for Potassium Bromate is a proven carcinogen.

Then, why do bakers use bromated flour at all? Fast lifestyles, need for quick food and a growing chain of fast-food joints have led to an unprecedented demand for bread and baked goods. Using Potassium Bromate dramatically reduces the ‘rising’ time. But experiments conducted on animals in laboratories have shown increased incidence of benign and malignant tumors in the thyroid and the lining of the abdomen. Countries like UK, Canada, Brazil and the EU have banned its usage as an additive in food.

King Arthur Flour, Bob’s Red Mill, Gold Medal, and other brands sold at Whole Foods are all flour without Bromate. In fact, Whole Food black lists the chemical as an unacceptable ingredient for food. Many big national bakeries have stopped using bromated flour for their baked goods five years ago. Best foods Inc., Pillsbury, and Pepperidge Farm are some of them. As more and more consumers become aware of the dangers that Bromated flour poses to our health, the demand for responsibly baked goods will increase…

Rest assured that Go-Nayked.com will certainly ‘rise’ to the occasion and sieve the marketplace to identify more such manufacturers of healthy and bromate-free flour and baked goods… Let’s raise a toast to healthy baking!

To see which products Go-Nayked.com approves see our Marketplace.